Last week I wrote about Apple App Store turning itself into a gatekeeper. App Store ideally should have been a gateway for developers to reach out to iOS users and vice-versa.

In line with that, coming back to India, I will talk about another gateway being built by industry stalwarts…

Every app developer dreams to feature in that special section on the App Store Page. Every end-users first, and in some cases the only choice is to visit the platform’s App Store to enhance the functionality of his device.

What happens to the ecosystem when these gateways of add-on functionalities…

Mradul Verma

ACT Fibernet | IIM Lucknow | Interested in the trifecta of business, technology, and strategy.

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A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store